Article: how to create ebooks - the business of selling digital information products ...
INTRO: Three basic things to know how to create ebooks.
1) Marketability
2) Focus; and
3) Benefit.
How does each of these factors contribute on how to create ebooks and why do people buy information products.
Why Do People Buy Information Products?
People buy information to improve themselves in some way, to solve a problem, to posses secrets or to be better off than they were before you had the information.
That's the pure unadulterated power of information products.
1) Marketability
"Marketability" is simply determining if there is a potential market for an information product.
This stage is the most critical stage on how to create ebooks. If there is no demand for your product then it would not be worth your time and effort. The stronger the market the better chance
you have of success. No matter how great your product is - if no one is interested in it, you won't be compensated for it.
There are dozens of places on the internet to determine
your product demand. One way is to use the Overture tool at:
http://inventory.overture.com/d/searchinventory/suggestion/
Type your search term into the Search Term Suggestion Tool and click the arrow. The numbers that come back will show you how many times this search term and other related terms were searched for by internet users per month.
You can also check how much people are willing to pay for your search term at Overture. Simply go to http://www.overture.com and do a search. Then click on Max Bids section on upper right hand section of the screen - this will tell you how much advertisers are willing to pay for your keyword term.
Once you've determined if there's a market you can begin developing your information product.
Part two on how to create ebooks would be determining the focus of your information product ... For example, will the focus be on stock trading, or... marketing, or...
alternative health, or... elder care, or... real estate investing, or... living trusts, or... growing herbs, ... etc ? Ideally it could be something you, personally, are interested in, or have some experience or knowledge of.
You don't have to be an expert in the topic you choose either! If you're not an expert here's an easy and inexpensive way to get experts to praise, provide testimonials, endorse or even contribute to your information product (and give you that instant
credibility):
--> Simply ask them to contribute to your ebook or manual with a 10 or 20 page chapter!
Why would they agree to do this? - Because at the end of the chapter you include a link back to their web site or information on how the reader can get in touch with them! It's
free publicity for them to be in your book. The more books you sell, the more business will eventually go to them.
continue ->
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